It seems BlackBerry Thunder which is yet to release, and which is at present just a little more substantial has a lot of bloggers all crunked up. If you visit these pages, you’ll find a large number of people going into a tizzy and using strange, hyperbolic language that has no connection to the real world.  To see an example of how that’s actually done, check these sites: 

• Crackberry.com
• Electricpig
• Wise Startup 

One visitor at Crackberry even comments:

WOW im on verizon have a blackberry almost went to cingular for this and thank god i didn’t sign on like my friend for the iphone this is way better than any iphone yay for blackberry~!

This is a reaction to two pictures of a nonexistent device! And I thought we Apple fanatics were the craziest of the lot.

So what do you make of all this?

It is clear that RIM is worried, and has timed the leak of its Thnuder pictures to coincide with the launch of the iPhone 3G. The idea is to steal iPhone’s thunder on the big day, and attract some attention to a product that doesn’t yet exist, and that, from very recent reports, is something of a “joke.”

Face it guys, the battle is already over, and no iPhone killers are coming from anywhere. RIM will maintain a decent market share—nobody is saying the company is going to fold—but whatever it does, it will remain a me-too company, a has-been that was so smug with success that it just never thought that the world out there may have changed, and people might now want more.