“The iPhone 2.0.2 Software Update is the latest version of iPhone 2.0. It’s available now and it’s easy to install. Just follow the step-by-step guide below.”

That’s how Apple is pushing their software upgrade, dedicating a pretty large section in their website for something that generally comes under the category of release notes. 

Apple lists the following four steps for getting the update:

1. Sync the iPhone 3 G with your computer.
2. Select your iPhone under the devices in the Source List on the left when the iTines launches.
3. Click on the “Check for Update” tab on the iPhone summary tab.
4. Click on Download and Install.

That’s not all. To drive home the fact that the grand 2.0.2 is here, Apple and AT & T have been sending SMS messages (screenshot) to all active accounts. Even that’s not all. When you open the iTunes and go to the App Store also, this update jumps to your face.

Question is, why this big urge to push something that generally has the status of a release note? An update is not something which is generally pushed by the developers and carriers alike. Specially when the update itself,  by no means, has been the perfect solution to all the buggy issues regarding the iPhone 3G’s poor reception and 3G network performances?

I am a bit perplexed. Any ideas?