Apple has proven itself time and again with it’s phenomenal success. According to sources familiar with production plans at Apple say that the company intends to increase it’s production between 40 and 45 million.

At present Apple pumps out 150,000 iPhone per day which will be equivalent to 39 million a year. The company should have no problem selling the device due to the rollout in international markets and apart from this, they have the Best Buy initiative.

According to the guys at Business Week, analysts expect the company to be selling close to 11 million iPhone 3G’s this year, in addition to selling 25 million next year. Gene Munster from Piper Jaffray forecasts that Apple will be selling 13 million in 2008 and 45 million in 2009.

Analysts further point out that the upcoming announcement of a cheaper model of iPhone at MacWorld will certainly help in the company’s ambitious plans. However, the activation issue needs to be fixed and analysts feel that the current problem hinders efficiency.

With the success of the App Store, availability of new markets, new models in the pipeline, Apple is all set to hit the magic mark and perhaps even more than predicted.