“This is going to change everything”

That’s how Apple’s App Store ad runs -on TV and off course at the App Store. The ad takes three apps from three different categories - “Travel”, “Games” and “Life Style” and highlights the ‘how’s and ‘what’s about the app store -i.e browsing, buying and launching apps in your iPhone.This is how the ad runs:

1. Lonely Planet (The Mandarin Phrase Book) - (Highlighting the use and importance of having a multilingual (smart) phoneat your disposal)
2. Cro Mag (Highlighting the downloading procedure and the use of iPhone as a steering wheel for game control)
3. Vicinity (Highlighting how to find a café  and view its location on a map)

A ”How to App Store” ad, placed at the App Store. What next? What about a “Making the Mac Magic”?