Now there is a 4th party that stands to reap rich revenues from the success of the iPhone. However, this party will not be making money directly from Apple. They stand to gain through web application support program for iPhone web application developers. Morph Labs provides a time and cost-saving option for these developers through their “pay as you grow’ business model that is created by bringing people, technology, and automation together. Developers can use these resources to build and deploy applications within the environment of the Morph AppSpace service.
Our service is a perfect match for developers looking to quickly take advantage of the iPhone ecosystem. The developer can build an application and then immediately deploy it to a Morph AppSpace without the delay or hassles of setting up a web application environment. Within minutes the web application is operational and ready to submit to Apple’s App Store,” says David Abramowski, CEO of Morph Labs
This management and distribution service for the developers creates an environment that supports Ruby on Rails, Java Web Applications and Grail Applications.
Each Morph AppSpace is a 100% configured environment that is ready to distribute as an app. This platform manages all necessary configuration, management and enterprise qualities like hosting, delivery platform, bandwidth, constant monitoring and as-it-happens database monitoring. The service also provides a developer information area which offers consolidated information from a variety of sources from both Morph as well as the other frontiers of the Web. The pricing starts from the nominal $1/day.
Sounds great, but a nagging little question: is the iPhone web apps space still big business when all the money seems to be in the native apps space–the App Store?
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This article has 2 responses
That is definitely a point with regards to proprietary platforms and Apple is no exception. Still, by offering this unique support, we’ve opened the eyes of web apps developers worldwide to the special word of ‘deploy and forget’ virtualized environments that are crucial to the business side of successful web apps. Something that most of them largely ignore.
On a side note, I’m also a big believer that there are pretty interesting web apps from independent developers that are just waiting deployment and days away from hitting it big whatever the limiting circumstance. Call them ‘black swans’ if you will, but I’m all for giving them a fighting chance.
Best.
alain
http://www.mor.ph
@ alain:
There’s no doubt that a platform like this can be really useful. Even before Apple released the SDK, the web apps never really took off, and come to think of it, morph would have made a difference then. I realize that the potential for web apps has in fact grown with the new 3G connectivity but since all the focus is on the native apps space, I suspect you might have your task cut out for you–at least in the near future.
In the long term, once the dust post the App Store launch settles down, people will realize that web apps have their own value, and I suppose things will improve for web apps developers then.
In either scenario, iPhone web app developers could certainly do with the fighting chance!