HSBC to bid Farewell to BlackBerry?
Waterloo, Ontario based company, Research in Motion(RIM) is heading for bad days. Since the launch of the 3G iPhone, RIM market share has been affected with sales of its BlackBerry dwindling down everyday. To top the tragedy, HSBC, the World’s largest Bank is planning to ditch the BlackBerry to switch to the iPhone.
BlackBerry has been the HSBC executive’s favorite for a long time, but now the attention has switched to the iPhone. The iPhone will be rolled out to a workforce of 200,000 across the world if decision is taken in favor of the iPhone.
Brenton Hush HSBC’ chief information officer for Australia and New Zealand said:
We are actually reviewing iPhones from a HSBC Group perspective … and when I say that, I mean globally.
The predictions of some analytst like Charlie Wolf and Gulbinder Garcha that RIM’s earnings are likely to slow down is coming true. The launch of the BlackBerry Bold recently has not helped RIM much in regaining its foothold in the Smartphone market and the plan to launch BlackBerry Thunder later this year is predicted not to be that successful either. BlackBerry Thunder will have a wide screen with touchscreen capability (strikingly similar to the iPhone), but there still will be something lacking: an iTunes or App Store kind of experience.
Now we know that it is not the look and feel alone that have made people to chose an iPhone rather than BlackBerry. It is the software that has mattered in the the long run. At the software front, Apple is far ahead of other smartphone competitors including RIM. With the iPhone making to the Enterprise club recently, we will see many more business users switching over from other smartphones to the iPhone.
It has taken 9 years for RIM to build an empire of 14 million subscribers, finally it is time for Apple to take us into the future of smartphone.
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