iPhone: Billions and beyond
The iPhone has been a phenomenal success. Close to 60 million application downloads, and sales of $1 million within a span of 30 days from the App Store.
At the same time, the continued success of Amazon’s ebook reader Kindle has prompted CitiGroup analyst Mark Mahaney to increase the sales predictions from $750 to $1.10 billion by 2010. He thinks Kindle will make Amazon what iPod made Apple: a mainstream success.
Sear Carton at The ClickZ Network thinks there’s a pattern here. We are witnessing a glimpse into the Internet future, where devices like these enable us to access limitless information through a click of a button, and where the Web acts as a platform rather than just a destination. This is where the whole gamut of interaction between the branded apps, widgets, the Kindle and the iPhone happens.
The ability to be on the grid round the clock and the capability of buying things with a mere click–be it games, videos, branded apps or books–brings in a new kind of consumer experience. If you like to buy a book on Kindle, you can read a chapter before you decide on buying it. Here, the book itself is taking the role of an advertiser.
I think Sean is on to something here. iPhone, as well as the earlier entrant, Kindle, are changing the way we use or access technology and information. In a totally wired world, the network has become a platform which offers us access to a host of services, information and products. This advantage has been fully utilized by developers who have been successful in churning out pretty good apps and games.
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