This is not the time to let down your best performing employees, there never was a good time to let down good people actually. Losing your most trusted customers will be very tragic at this troubled times, things are going wrong for almost all business establishments across US, but the holiday season comes as usual nevertheless. Listen to what Apple has to say regarding customer and employees care program.

Apple as an innovative company has something to suggest how best we can retain and appreciate our best performing employees and customers. Sounds something like a promo kind of lecturing, but is really logical. Apple advocates that you should gift them iPods, iTunes gift cards, iPod accessories, etc to make your employees and customers happy.

These are some of the suggestions straight from Apple’s desk, which might just save your day:

If you want to show how happy you are with your star performers or top customers, gift them an engraved iPod and a protective case. This is symbolic that you’re always around rock them to protect them no matter what happens.

If you care about retaining your old valued customers and also want to attract new ones, and if you want them to notice that you care, offer iPod and iTunes gifts cards.

Once in a while let your employees experience the fun of learning from pre-loaded product seminars and other useful contents, gift them iPod nanos.

More to the point now, if your gift choice is iPod nano (Red) or iPod Shuffle (Red) your gift is more meaningful, because some portion of the sales revenue will go for fighting AIDS in Africa.

These are some of the suggestions Apple has for the coming holiday and shopping season.