Quantum Of Solace iPhone application: Hollywood Studios targeting the App Store
Many developers are deploying good ad supported applications for free and are making quick money. Some developers view this option as a way to ensure Apple does not get the usual 30% cut out of their hard work. However, for most developers deploying a free ad supported app opens a better way to get back what they have spent. The chance of application download is three times higher for free applications. The rush for gold through advertisement no longer is a secret.
The App Store is not exclusively for Mobile platform developers. After the boom of the App Store as an advertisement platform, big players from Hollywood Studios have seen a way to promote their upcoming and released movies. James Bond 007 is the perfect example. For those of you who do not know, James Bond 007 is an iPhone application for the latest Bond movie Quantum Of Solace deployed by Columbia Pictures. The application is one of the hottest apps in the Entertainment section.
Movie promotion through mobile device of course is not a new thing; however, this is something different distribution of ringtones, screen photos, etc. The iPhone has shown yet another way to big Hollywood movie studios. We will see more applications coming to the App Store with every major release.
James Bond 007 application is a trailer of the movie, where you can view trailers of the movie and other related movies. The app description page in the App Store gives provides the storyline of Quantum of Solace. Movie info section within the application provides the synopsis, cast and makers of the movie.
The wonderful theme song (Another Way to Die) by Jack White and Alicia Keys can also be purchased via the application, kind of neat.
Things are changing fast for the iPhone, the ability to book movie tickets might be coming soon in this type of movie advertisement applications. This actually is no more a wild wish.
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Quantum of Solace is entertaining at least… a lot of high quality visuals, but the movie as a whole could stand to lose six or seven fewer chase scenes