While games continue to deluge the App Store by an insane frequency, the iPhone is slowly emerging as an innovative new medium for learning and education. One of my colleagues have found it already that the sleek look and touch-sensitivity of the iPhone/iPod touch is a sure shot way to make his kid interested in learning math, through the FlashMath app.

Let’s look at another math app that will probably hook the kids even more towards the mystic world of mathematics and (also to the iPhone/iPod touch!)

This app does the same thing –i.e. helps in understanding the four basic mathematical functions – addition, substraction, multiplication and division.  At each level you score certain points and then proceed to the next levels.

The innovation lies in its presentation. As teachers will tell you, cognitive learning helps kids to grasp concepts better and faster. This is particularly helpful when you are dealing with abstract concepts like digits and the relation between them -i.e. various mathematical functions.

This app does precisely that. It uses a visual method to let your child learn quickly. Imagine introducing addition and multiplication to your 6 year old math-averse child against the backdrop of a lighthouse by a placid ocean and azure sky with a hint of white cloud floating by. Numbers and mathematical signs float by at this scenario, inside colorful bubbles. (There are more pleasant surprises along the way as well.)

Plus, there are nice animations at the end of each level.

Rating for the UI:4

These digital bubbles arrive in pairs. All you have to do is to match the right pairs. For instance, you might have two bubble pairs, the blue bubble with “5 + 3”, the red with “7” trapped in it, the green with “3+ 4”within it and the violet with “8” in it. All the kid has to do is to match the right pairs together. (For instance, match the “5+3″ bubble with the “8″ bubble.)

There is no win-lose scenario here which lets the kid learn in a stress-free and fun-filled fashion.

Rating for the concept:4

Nifty advantages: You can save your last level as well as start from the very beginning.

This is the developer’s first app in the app store and if this is any standard to go by, we should expect some real nifty staff in future.

App Store reception: The app has been launched pretty recently and has so far got a 5 star reception.

Final verdict: Go for it. This is one dollar one spent if you are having difficulties in teaching math to your kid.

• App Name:Pop Math
• Price:$ 0.99
• App Category:Education
• Ratings:
• Developer: Pop Soft