Prolific Australian developer Phil Bosua says that “We are in the middle of making more, more and more apps. We can’t stop.”

• Developer name: LoL Software
• Developing Since:2008
• Company Name:LoL Software
• Apps at the App Store:21
• Location:Melbourne,Australia

About Dev:

Tell us a little about you, and your current company.

LoL Software consists of me and a good mate who started by deciding to make a Fart app (way before Apple would allow this sort of highly offensive material to eventually find it’s way onto the app store) and a support crew of millions… no billions.

About your background: what did you do before taking up iPhone development?

Before iPhone development took over my life, I was (and I still am) running a digital montage business called New Photo Works. Before that I was involved in TV media creation, like title sequences, music/concert video backing shows, the occasional documentary and more.

About your Work:

What apps have you developed so far? Tell us about your apps in brief.

We have made a collection of different apps from First Aid to Farts. Beatrix Potter books to Baby Animals for Kids. Night Before Christmas to Knots. In short, a variety of apps that engage or entertain the user in everyday life.

How do you go from idea to app? What’s the process?

Our team usually sit in classic yoga position going without food for several days, underneath a galactic alignment of heavenly bodies and chant the words of a shamanistic ritual and the apps appear on our MacBookPro’s, fully complete in Xcode (Release configuration of course). If the stars are not aligned correctly then we resort to sketches on paper, lots of discussion, Photoshop concept files, app briefs, coding, testing, uploading, writing descriptions and then a good cold beer, and the best cold beer is VIC.

Any exciting stuff you are working on? Give our readers a hint of what to expect from you next.

Hell yes!! We are in the middle of what we are calling our Gen2 apps. Working on a cookbook style app with one of the biggest selling cookbook authors in the world. A new Talkie Book (Gen2 Coded) with one of the worlds biggest children’s authors and another fart app…. ahh only kidding, the app store doesnt need anymore fart apps and our sales of iFart – with Timer and Ultimate Fart Machine are certainly confirming this. We are in the middle of making more, more and more apps. We can’t stop.

Do you develop for other platforms? How do you compare the iPhone development platform with other platforms?

No. Before the iPhone we were not developing for any other platforms.  However, we have been long time software fans and critics.

Tell us something about how users are responding to your apps. What’s the most flattering comment you have received? Or the weirdest?

On the whole the responses are really positive. I think we get a reasonable amount of stars on our reviews. Almost as much as the Australian Outback sky at night. The strangest comment was from the “iFart Mobile” jokers when they bagged out our “iFart – with Timer” app and gave it one star and then we looked at what else that reviewer had reviewed and found out that all InfoMedia apps (iFart Mobile creators) got five stars and all other fart apps got one star and fully cussed out. So we called the reviewer out in our app description and helped start a vigilante style moral crusade by users to expose their foul play. Fat lotta good that did and they became one of the most popular iApps in history.

About the App Store:

Name two iPhone apps you consider are cool, excluding the apps you’ve developed. What makes these apps stand out?

Well we love the blog readers in general but none have really grabbed us as cool, so we might be looking into fixing that soon. A short list of ones we use: Remote, Cooliris, Wow Characters, TED, Enigmo, Maps, Fring, iPint (hehe we got in early before it got axed. Better than iBeer, I think.), Labyrinth, Ocarina, Seismometer (although its completely useless), Koi Pond (although its completely useless too), Speed (a GPS Speedo I actually got to work out my plane window on a trip and clocked it over 700kph!). It’s funny that none of us are big users of apps at the moment, which saddens us, because we are up to our necks in making them. Looking forward to a few days off when I can go browsing through the store as a user, rather than as an R&D session.

Any message to your fellow developers?

Well rather than say something, our “brothers in development” already know I guess my message to fellow developers would be. If you have any ideas that are guaranteed to make the Top 10 and you don’t feel like developing them feel free to email them to us at   asifanyonewouldeverdothat@lolsoftware.com

Thank you Phil for your time.