‘Sexy Macs’ says Microsoft Windows ad
Let’s say Apple and Microsoft are keen to change their strategies of advertising about their products. Kicking each other on the shin has somewhat stopped. Most recent ads reflect something different.
The latest PC ad features Giampaolo hunting for a laptop on a $1500 budget. In the ad, Giampaolo goes into Apple Store, check out the Macs and said that the product is “so sexy.” However, he doesn’t purchase the Mac saying he don’t want to pay for the brand but want to pay for the computer.
Well, the word “sexy” may be interpreted in many ways, but to me it implies Microsoft finally realized that Apple has won hearts through it’s Mac design, features and usability over Windows based PCs. The ad also suggest that PC will go on ruling the computer market for some more time because of the present economic downturn.
Yes, PCs are a lot cheaper than the Macs. Microsoft has kicked Apple at the right place again but in a friendly way. That was a great ad though. I kind of like the witty captions, “You find it, you keep it” and “Nice Work It’s a PC.”
Comments
Actually, it is a myth that Macs are more expensive than PCs. I just performed an experiment by going to Dell’s website and comparing the cost of one of their Studio PCs to both a Mac Mini and an iMac. After modifying the Dell to have the same or similar features as that of the Mac Mini (including software options) the Dell was $438 more expensive. However, the Dell price does include a 19″ monitor. So I compared the same Dell with a 20″ iMac and it turns out the iMac is $62 more than the Dell. On the surface only does it appear that Macs are more expensive, but when you compare feature to feature you find out that it is only an illusion