The Mac and PC war would go on and the creative advertisements too would continue coming one after the other. You'll see PC ads featuring Sara, Tom, Harry, etc hunting for the best, cheapest and most affordable machines and buying windows machines. Apple would go on smirking at those ads and also hi back at the right time.
This time around Apple is exposing PC weak points. The latest Apple Mac ads ridicules PC for being slow and so vulnerable to viruses and malwares. The ad titled "Elimination" features a serpentine queue of people representing PCs, who all walked away slowly when labelled Read More...
You probably would have heard of a man who wrote the major content of his best selling novel on a smartphone. This is possible because there happened to be a way to transfer files from the phone to the PC and vice versa. One major drawback with the iPhone is the inability to do this in a seamless way.
Hey, actually there is a super simple way to do file transfers between your computer and iPhone/iPod touch. You need a handy software on your machine and need to install some free applications on your device to transfer any file, whether it Read More...
Apple has just posted new 'Get a Mac' ads possibly as response to the recent PC ad campaigns. The ads feature the same Mac and PC characters verbally attacking each other and pointing out their positive attributes at the same time.
In the ad titled 'Biohazard Suit' PC character explains to Mac that he is wearing a biohazard suit to stay free from the recent viruses attacking Windows.
In 'Stacks' PC is rummaging in stacks of printed photos to find a particular photo, Mac then suggest how easy it is to find photos in iPhoto '09. PC says something about extra cost Read More...
"Macbook series and Apple products are sexy and cool, but are too expensive." This is what Microsoft PC advertisements are trying to educate people. Choosing price as the main weapon of attack could be the most effective one at times of recession. Apple has a befitting response to the "Go get a PC" ad campaign.
Arik Hassendahl of BusinessWeek compares the $699 HP notebook recommended by Microsoft and Apple's $ 2,800 inches Macbook. According to Arik Hassendahl, there are too many strings attached purchasing a PC in terms of extra expenses you incur .
Why is Macbook cooler?
First is the need to protect the Read More...
Let's say Apple and Microsoft are keen to change their strategies of advertising about their products. Kicking each other on the shin has somewhat stopped. Most recent ads reflect something different.
The latest PC ad features Giampaolo hunting for a laptop on a $1500 budget. In the ad, Giampaolo goes into Apple Store, check out the Macs and said that the product is "so sexy." However, he doesn't purchase the Mac saying he don't want to pay for the brand but want to pay for the computer.
Well, the word "sexy" may be interpreted in many ways, but to me it implies Read More...
Developer name: Jim Heising
Developing Since:1980s
Company Name:Sortuva
Apps at the App Store:2
Location:Seattle, WA
About Dev:
Tell us a little about you, and your current company.
I am one of the founders of Sortuva Company. We develop technologies that allow people to discover information that is subjective and hard to describe. For example, say you were looking to eat at a “moderately priced, hip restaurant”. Would your definition of a place that fits this description be the same as your Grandmother’s? Probably not. Keywords and attributes like these have a wide range of meaning and are subjective, which make them very difficult for search engines Read More...
The iPhone has changed the notion of smartphone entertainment in many ways. Many applications in the App Store under the "Entertainment" category have opened new vistas concerning this as they have added newer dimensions to the notion of entertainment.
For instance, take the application Duck from swoon dot net. This application works on the weird and seemingly unconnected idea of making a duck character quack through a dose of caffeine.
In this application, the developers have ported Bob Nystrom's classic Duck to Mac OS X (Cocoa) to the iPhone. The duck also has a number of avatars. If you are not happy Read More...
Developer name: Pierre Bernard
Developing Since:2004
Company Name:Houdah Software s.à r.l
Apps at the App Store:2
Location:Luxembourg, Europe
About Dev:
Tell us a little about you, and your current company.
I founded Houdah Software in December 2005. Before that I worked for 6 years at the central bank in Luxembourg. There I developed in-house applications built upon Apple's WebObjects frameworks. In the early days of Houdah Software I used to spend half of my time as a consultant on various WebObjects projects. Then I made transition to Mac OS X development only. Houdah Software currently has 2 successful Mac products: HoudahSpot and HoudahGeo. These are respectively a Read More...
Developer name: Benjamin Truitt
Company Name:f-stopr
Location:San Antonio, TX
Apps at the App Store:2
CompanyWebsite
About Dev:
Tell us a little about you, and your current company.
I live in San Antonio, TX with my wife Ginger, our six month old, Jacob, and our dogs. For my day job, I work at Rackspace Hosting, where I started as a Java Developer and am now working as a manager of application development.
As a Java developer, I'd played around with the Android SDK, and had been bitten by the mobile development bug. However, higher priorities at work, and the (at the time) distant release date for any Android hardware Read More...
I make you break. I make again. You break again. And so on and so forth. That’s been happening between Apple and iPhone hackers (They would rather prefer to be called the iPhone dev team).
Apple’s latest software update reinforces the holy tradition of free-spirited combativeness. And this time Apple takes a different route, trying to uproot the issue at its very roots. The 10.5.6 software update for the Leopard operating system has something in its code that comes as what the Information Week describes as “a covert strike against iPhone jailbreakers”
According to the Ars Tecnica report:
The [10.5.6] update prevents your Read More...
iPhone firmware 2.2 has been released. Jailbroken iPhone users will not be able to upgrade the firmware as there are many chances of their devices turning to bricks; so said the experts. iPhone Dev team has not announced any tentative date when they can crack 2.2, this could be a long wait. A post Sir, step away from the keyboard explains what can happen if you upgrade to iPhone 2.2 now. Many jailbroken iPhone users are already facing the 2.2 fire.
The temptation
One of the main reasons people jailbreak their devices is to get unlimited fun using both the content in Read More...
Wall Street is crumbling, the Dow Jones is up and down at unpredictable intervals, but all seems to be bright for Apple. Take a quick look at the fourth quarter sales report of the company, Apple has not only survived the financial storm, but also has made a stunning all time high sales record.
In a matter of three months since its launch, the iPhone 3G has sold 6.9 million units. This record has surpassed the best sales report of RIM the maker of BlackBerry that made 6.1 million units sale in the third quarter of 2008.
In terms of revenue, Apple Read More...
